One new company has caught my attention, mainly by their marketing approach and their presentation of their products through the crowdfunding project site "Kickstarter.com". Basically, it is a way to find "backers" of a project or business venture. In the case of the Tenkara Rod Co, the project is tenkara and the goal is to get funding for the production of their tenkara rods.
On their Kickstarter project site, they present their project, objective, goal etc. They have posted details about the two rods they are currently producing - the 12' 5:5 Sawtooth and the 12' 6:4 Teton. Both rods are according to their website 3.4oz and both look very nice and attractively designed.
Looks like they already got off to a great start. Lets see what how their story continues.